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Think Liz Hurley in that Versace dress was just a fluke? No. It was part of our strategy to reposition Versace globally, softening its hard-core rocker image and appealing to the new young glam. It did not happen on the crest of the celebrity wave. It was right at the start. We put French Connection on the buses, Gap and Next on the map, and took Cath Kidston global.

That's what we do here. We think. And we think ahead.

Think designers at Debenhams just happened? No, again. It was a deliberate retargeting of a brand. It started with Philip Treacy's hats then went big and bigger with Jasper Conran. Now it's exploded across the high street and put Debenhams at the forefront of a trend.

That's what we like. Results. We like to deliver, big time.

And it's not just the big issues. We love niche brands, like to start with detail - a fresh corporate logo, a great typeface, a stunning website - and out of that we develop strong editorial.

First things first.

How do we do it? We use experience, and years of it. We put wise old heads with fresh young talent. We put fresh new ideas with older, established brands. We marry people with concepts. We put niche in the bigger picture but keep its quirky identity. We take corporate and make it intimate.

Most of all, we listen.

After that, we start thinking.

We never stop.

We think about making it different and making a difference.

Most of all, we think results.