The agency offers a wide range of services, which are tailored to each client within the terms of the contract.

BRAND DEVELOPMENT

We offer all clients unique, tailor-made strategies in Brand Development, Positioning and Repositioning.

MARKET EVALUATION

Before embarking upon a media campaign the agency undertakes a market evaluation of the company.

PUBLIC RELATIONS / BELOW-THE-LINE SERVICES

Through our extensive press contacts and long-standing media relationships we are expert in the management of public image. We are also able to negotiate a wide range of media opportunities for our clients above and beyond editorial placement, including: Advertorials, Promotions, Contra-Opportunities and Competitions.

PRESS CONTACTS

We have the relevant national, international and regional press contacts to be able to deliver any media campaign. We are very well-known and respected, not only by the key national media, but also by the Irish press, key foreign press, online e-zines – which are very important – and specialist titles such as the in-house magazines of exclusive banks and top-end luxury goods groups, which are circulated to the private databases of a very select, high-end target audience.

PRESS MONITORING

The agency monitors press coverage for specific stories, and collates editorial logs to demonstrate the success of media placement. In addition, however, the back up use of PR monitoring services is essential for ongoing brand development.

ADVERTISING AND PROMOTIONAL CAMPAIGNS

We are able to work with clients on all above-the-line services and create innovative promotional campaigns. The agency has negotiated and directed major advertising campaigns across TV, print, media and on-line.

EVENT MANAGEMENT / NEW PRODUCT LAUNCHES

The agency can manage all manner of events, parties or product launches, although we do not handle one-off events, as any Event Management is deemed part of the ongoing media campaign.

CORPORATE IDENTITIES

The agency has recently launched three new brand identities and has increased its team of web, graphic and brochure designers, to work across a wide range of corporate identities, brochures and websites.

PRINT PRODUCTION / WEB DESIGN / WEB MANAGEMENT

We collaborate with a number of graphic and web designers and art directors across all elements in the design and implementation of web-based activities, and across all printed material, including the photographic elements. We use fashion editors to art direct the fashion brochures.

TREND FORECASTS

If necessary, we retain top editors to produce trend forecasts for our fashion clients. For the Burton Group we employed six fashion editors/directors to give input and to assist in trend direction for the brands.

WEBSITE

The Phyllis Walters website is an interactive, international press tool. The website contains comprehensive information on all our clients, together with newsletters, press releases, editorial archives and image libraries. By logging on to our website a journalist may, if accredited, download images and press releases within minutes. This is something that we would like to discuss with you in greater detail as Phyllis Walters, the agency, is the only UK-based agency offering a facility for downloading product shots, library shots and images with a fully protective mechanism.

MENTORING

We have recently launched a mentoring division for young brands that do not have the necessary expertise in-house, or who are unable to allocate sufficient budget to work with an agency on a full-time basis. We are working with a number of small brands on an ad hoc basis, mentoring them on their brand development. This does not include PR and product placement, which will be the next step once the brands have the necessary infrastructure in place.

NOTE ON FEES

No handling charges are added to invoices, nor commissions taken, from suppliers such as caterers or florists, or suppliers involved in Event Management.

Services do not include personal advice and media positioning (unless pre-briefed and agreed). Any third part introductions are a separately negotiated item, for which a fee (commission) would apply. For advertising campaigns the normal 15% commission is taken.