ETHOS

The agency’s reputation is built upon sound creative ideas, deliverable strategic campaigns and a strong ethos of:
− Accountability
− Integrity
− Creativity
− Diversity
− Delivery
− Ethical Business Practice

PHILOSOPHY

− To represent quality brands and services.
− To offer proven experience and expertise in the launching, positioning
− and repositioning of luxury brands and services.
− To identify the essence of a brand and, with our unique approach to
− promotion and marketing, deliver a tangible result.
− To provide honest advice.
− No conflict of interest accounts are considered.

UNDERSTANDING THE MARKET

− Established, long-standing media and client relationships.
− Mutually beneficial cross fertilisation of contacts.
− Genuine relationships with key international press.

CREATIVE CAMPAIGNS

There are a selection of Case Studies within this document that illustrate the agency’s ability, on a constant and consistent basis, to create some of the most highly visible media campaigns, and to deliver creative concepts that have changed perceptions, and increased the sales and visibility, of key international corporations. The documentation that supports the Case Studies is available, and the agency would be more than happy to go into specific detail on the relevant campaigns. The information is in the public domain.

CROSS-FERTILISATION OF IDEAS / LATERAL THOUGHT

The agency is widely recognised for its cross-fertilisation of ideas and lateral thought process that has been applied to the creation of concepts for French Connection; The Gap; Next; Marks and Spencer; the Burton Group (Debenhams, Top Shop, Evans); David Collins and The Blue Bar; Olympia Fine Art and Antiques Fair; Cath Kidston; Gianni Versace and Liz Hurley. For detailed illustrations of specific concepts, please refer to the Case Studies.

DEDICATION

We do not take on too many clients, preferring to work closely with a select client base on the development and promotion of their companies. In what is a very competitive market, we frequently retain our clients for many years.

REPUTATION

There are many agencies in the marketplace, and currently about two hundred agencies operating in the fields of fashion, home, lifestyle, beauty and retail, but there are very few agencies who can deliver, and deliver consistently.

Our agency is one of the very few who have sustained a brand position for themselves, and who have a strategic ability to deliver a brand or brands. We have a proven track record in this respect, and my policy is not to take on so much business that I am unable to be involved in the strategy and day to day work. I prefer to take on business with which I am personally involved, and where I can work closely with the client to implement and deliver what we propose in our pitch. It is only through increased visibility and increased sales that you will be able to attract a new, wider audience, while sustaining the existing one. We are renowned for our ability to deliver creative, successful, strategic campaigns, and this reputation is directly linked to our success on behalf of our clients.